Branded residences and super-luxury new launches in Gurgaon, from the Billionaire's Block to Golf Course Extension Road, and who each one suits.
The top end of Gurgaon's new launch market has changed shape in the last couple of years. Where the conversation used to be about which tower on Golf Course Road, it now includes branded residences tied to watchmakers, car brands and fashion houses, and low-density projects where two homes share a floor.
These homes suit a fairly specific buyer: someone who already owns well, wants more space and privacy, and is comfortable with possession timelines that stretch into the 2030s. Here is a plain look at what is on offer, split into branded projects and the wider super-luxury set.
Prices mentioned here are indicative as of October 2026 and change often. At this level, the all-in cost can differ a lot from the headline number.
Branded residences at the Billionaire's Block, Dwarka Expressway
M3M has two branded projects in the Billionaire's Block within Smart City Delhi Airport, Sector 111. They suit buyers who travel a lot and want Delhi and IGI Airport close by.
M3M Jacob & Co Residences is a single 30-floor tower with homes of 6,500 to 7,500 sq.ft, listed in 4.5 and 5.5 BHK layouts, with Jacob & Co styled interiors. Each home comes with a custom-made timepiece. Prices start from about ₹25 Cr.
M3M Elie Saab Residences is spread over three towers on 2.75 acres, with 4.5 BHK homes of 2,490 to 4,655 sq.ft. Expect wrap-around glass balconies, Italian marble from the entrance and four private German-engineered lifts. Possession is expected December 2032, from about ₹12 Cr.
Branded residences on Golf Course Road and the extension
M3M Brabus Residences in Sector 58 are billed as India's first BRABUS-branded homes. There are 240 residences of 4 and 5 BHK, 5,500 to 7,000 sq.ft, in two towers with two homes per core, inside the 32-acre Billionaire's Circuit. About 88% of the estate is kept green. Possession is expected by 2032, from about ₹20 Cr.
M3M Franck Muller Residences in Sector 43, Golf Course Road, is still at the proposal stage. Current information points to around 120 homes in two towers on about 5 acres, with 4 BHK from 5,000 sq.ft, 5 BHK from 7,000 sq.ft and penthouses from 12,000 sq.ft. Confirm final details before you commit to anything.
A branded option at a lower entry point
Lamborghini Residences by Signature Global in Sector 71, on the Southern Peripheral Road, brings branded design to 3 and 4 BHK homes of 2,050 to 2,750 sq.ft. Five towers sit on 12.4 acres, Tonino Lamborghini has designed the facade, lobbies and common areas, and there is a clubhouse of about 1 lakh sq.ft with three pools. Possession is expected in 2032, from about ₹4.5 Cr. It suits buyers who want a branded home without a ₹20 Cr budget.
Super luxury on Golf Course Extension Road
This stretch has the densest cluster of large-format launches.
Oberoi 360 North is Oberoi Realty's Gurugram debut: 600 homes of 4 and 5 BHK, 5,601 to 12,000 sq.ft, two per floor in seven towers on 14.8 acres, next to the Grand Hyatt. Ceilings are 12 to 14 ft clear and more than 9 acres are central greens. Possession is expected December 2033, from about ₹19 Cr.
Max The Bungalows in Sector 59 plans 4 and 5 BHK homes of 5,500 to 11,500 sq.ft on 7.25 acres. It has not launched yet and has no HARERA registration, so this is one to watch, not to pay a booking amount on.
M3M Altitude in M3M Golfestate, Sector 65, has 480 units of 4 BHK, 3,755 to 4,270 sq.ft, in three towers linked by a glass Air Bridge. It is RERA-registered and M3M lists the OC application as tentatively March 2028, from about ₹8.97 Cr. It suits buyers who want views and a shorter wait.
DLF Aureva in Sector 63 is DLF's first senior living project: one 45-storey tower with 172 homes of 4 BHK, about 4,121 sq.ft, with a Medanta tie-up and barrier-free design. Possession is expected December 2033, from about ₹10.72 Cr. It suits older buyers, or families buying for parents.
Super luxury on Golf Course Road and in central Gurgaon
Godrej Samaris in Sector 53 has 3 and 4 BHK homes of 2,935 to 5,600 sq.ft in five towers on 7.4 acres, with over 4.5 acres of open space and two clubhouses. It is RERA-registered, possession is expected August 2033, from about ₹9.38 Cr.
Birla Arika in Sector 31, off NH-48, offers 4 BHK homes of 2,319 to 2,356 sq.ft, two per floor, on 13.275 acres in two phases, with an IGBC Gold rating. Possession is given as December 2031 and October 2033, from about ₹10.42 Cr. It suits buyers who want a central address close to Cyber City.
Super luxury on Dwarka Expressway and Sohna Road
Elan The Emperor in Sector 106 sits on a 50-acre parcel directly on Dwarka Expressway, with 4 and 5 BHK homes of 4,223 to 10,347 sq.ft and full-floor penthouses. Every home has an 8 ft wide balcony, and the clubhouse is about 3.5 lakh sq.ft. Elan lists a 20:30:50 payment plan. Prices start from about ₹10.8 Cr.
MVN Aero One in Sector 37D has 5 BHK homes and duplex penthouses of 6,300 to 12,600 sq.ft, with 13.5 ft living-room ceilings and direct lift access to MVN Mall. Price is on request and possession should be checked on RERA.
Elan The Statement in Sector 49 brings six glass towers of G+36 to Sohna Road, with 4 and 5 BHK homes of 4,285 to 7,395 sq.ft on 5.875 acres, about 70% open. Possession is expected by 2030, from about ₹10.25 Cr. It suits buyers who want a new home in a settled neighbourhood.
What to check before booking
- RERA registration for the specific tower, and whether the project has launched at all
- The possession timeline in the agreement, not the brochure
- What the brand actually covers: design, interiors, services or only the name
- The payment plan, and how much is due in the first few years
- The all-in cost, including PLC, parking, club charges and maintenance
At this budget, small details matter more than the brochure. If you share what you are looking for with Ikonic, we will put together a short list that fits and arrange private site visits.
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